Only 10 out of every 200 people who undertake a diet will take off the weight they had hoped to lose.
Of those 10 only ONE will keep it off for a subst...
Diets Don't Work--Learn to be Naturally Slim (Blog Talk Radio Show)
May 1, 2010
30/30 DAY 2-- Talk Results
April 2, 2016
If you are already working in alternative health, you have probably had the experience of seeing someone's eyes glaze over when you begin to describe what you do. It reminds me of the peanuts cartoon when the teacher is talking in the background but what the characters are hearing is "mwah. mwah. mwah"
If I try and tell someone they need hypnosis, the might instantly negate that. They are thinking " why would I need hypnosis? I don't need to bark like a dog or have someone control my mind!" So, if you go on and on about your modality, it may not connect with your client. They are thinking "myofac--what??", "ayurved-whatsit?" , "What the heck is bodytalk?" --or they are just standing there watching your lips move while they plan what they are going to eat for dinner.
Tad Hargrave, from Marketing for Hippies, uses the analogy of a boat and islands. The client is on Island "a" which is the island of their suffering. And they would like to get to island "B" which is where their ideal situation is. But, we are yammering on about the boat! the client doesn't want to hear about the boat we are going to use to get them to island B. And, in fact, all of our talk of the boat confuses them.
What they need to hear is that we know exactly how they are struggling. And we know what is on island B.
I am a Hypnotherapist. Generally my potential clients don't know they need hypnosis. They might not even really understand what it means. BUT they DO understand that they can't sleep and they can't shut their mind off at night and they feel close to the edge emotionally during the day because they are sleep deprived. They KNOW the symptoms of their suffering. And they know what they want is a good night's sleep.
So, I need to talk to them about their sleep challenges. My marketing needs to focus on the language they use to describe their problem and the language they use to describe what they want instead. if all they see when they get to my website is a bunch of mumbo jumbo about Hypnotherapy" they think "NEXT!" and click on to another website. So...look over your marketing materials-- are you focused on your clients? Are you mentioning their struggles? Their goals? their language? OR are you focused on YOURSELF-- your modality? your story??
Your client needs to recognize their problem when they come across your material or your website or it will not seem relevant to them. so...quit talking about the boat and talk about islands "a" and "b"
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