Only 10 out of every 200 people who undertake a diet will take off the weight they had hoped to lose.
Of those 10 only ONE will keep it off for a subst...
Diets Don't Work--Learn to be Naturally Slim (Blog Talk Radio Show)
May 1, 2010
30 /30 DAY 5--Maintain your Mojo
April 5, 2016
I used to believe that if I put out an ad or wrote an article, I could just sit back and wait for the calls from potential clients to come in. I also used to believe in the tooth fairy.
The truth is, marketing is an ongoing requirement. I see people make the mistake of creating a website, or getting business cards made and then thinking they are DONE! And then being frustrated a few months down the road that their plans to launch their businesses didn't work.
So--you might as well accept this hard, bitter truth--you will never be DONE. You will always have to be putting the word out about what you do. it WILL get easier and you will becomes more efficient and it won't always be so much work as word of mouth builds. But it is a necessary "evil".
So...my suggestion is to build "marketing time" into your calendar--maybe a full day a week, a couple half days--- but there needs to be consistent weekly time set up for this. And what do you do during this time? - find groups to speak to about your services - Write blog posts, articles for newspapers or magazines - Create fliers, brochures or rack cards and then go and distribute them--- health food stores and the like are great places for putting up your materials - Have tea with someone who is also in alternative health and discuss the possibility of referral back and forth -make pitches to radio shows - Do a podcast - Create a You Tube video. -Do Facebook posts -Put out a tweet -Put content up in front of a group on Linkdin
okay...if you have been paying attention, you will notice that these suggestions all have something in common. If you didn't notice...go back and see if you can figure out what it is. I'll wait... dumm dee dumm.
Did you see it? They all require that you put something (yourself, perhaps) out into the world, out in front of real people who can use your services. Another mistake I see people making is that they are putzing around behind the scenes, working on things that no one ever sees and fooling themselves that they are marketing their businesses.
So, for example, LEARNING about twitter may be essential but that time you are spending reading about it or reading tweets is NOT time that you are spending putting your content and your brilliance into the world. So, it doesn't count. Go ahead and learn about Twitter, by all means. But ALSO be doing something that people can read, see, or hear in the meantime. Toiling over which font is nicest on your website doesn't count, either. Again, that has very little to do with getting your voice out there.
So, the litmus test for marketing is that you must actively be putting something you have created or something that communicates who you are and what you are about out in front of real people. Kapeesh?
So---go do it! Cus reading my tips on how to get more clients doesn't count either
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