Only 10 out of every 200 people who undertake a diet will take off the weight they had hoped to lose.
Of those 10 only ONE will keep it off for a subst...
Diets Don't Work--Learn to be Naturally Slim (Blog Talk Radio Show)
May 1, 2010
30 /30 DAY 7-- Radio Shows
April 7, 2016
When I started my practice I approached CFAX 1070, a local talk radio station in my town, to see if I could come on as a guest and talk about hypnotherapy. I did it totally WRONG! I didn't research the type of radio station it was or any of the shows or hosts. I didn't call up a host directly and talk about what I could offer the listeners. I sent an email to the station manager and asked if there was "anyone" who did a lifestyles show who could interview me.
But, despite doing it completely ass-backwards, I managed to get an interview. it was Sept 11 in 2002. And that show turned into 52 more shows over the following 7 years. And it was a BLAST! The show I did was an hour long interview. I spent the first half hour or so talking about a specific application of hypnosis and then the host, Terry Spence, would open the phone lines and I got to field calls from listeners who had questions about the topic. I was in my element. I loved working spontaneously. I loved the energy of radio. And I will forever be grateful to Terry who just kept inviting me back.
And it was great for business. By the time I would drive back to my office, there would be calls on my work phone; listeners wanting to set up appointments. And those appointments kept me busy pretty much up until my next radio appearance. It has been several years since I have done those consistent shows but it still pays off. Last month CFAX called me for an interview as they were doing a piece on Hypnotherapy and knew I had been a guest before. I was invited on two occasions to be on The Zone, a local rock radio station, to do live smoking sessions on the co-host, Jason Lamb, in part because I was familiar with radio. And I still get clients who heard me on the radio.
So, if you are like me and you love talking about what it is you do I would suggest that you approach radio stations and look for opportunities to speak. BUT do it RIGHT.
Here is how: - research the various shows and look for ones where your material is a fit for the type of audience the show would attract. For example, there are shows geared towards parents or athletes or health fanatics. - PHONE the host of the show and speak to him or her directly. Let the host know what you do and how you have information that could be useful or interesting for their listeners. and tell them the topics you would like to discuss - Ask for an opportunity to be a guest - don't make it about selling yourself or your services--make it about providing valuable information. By giving good information and not trying to sell yourself, people will be interested in finding out more about you and will feel see you as an expert who can help them. -Follow up with the host and thank him/her for the opportunity and let the host know that if they would like you to return to address other topics (such as...) then you would be happy to do so.
and that's IT. Shows need good guests. You want to put your information in front of potential clients. Its a win- win.
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