Only 10 out of every 200 people who undertake a diet will take off the weight they had hoped to lose.
Of those 10 only ONE will keep it off for a subst...
Diets Don't Work--Learn to be Naturally Slim (Blog Talk Radio Show)
May 1, 2010
30/30 Day 23--Send Relevant and Useful Material
April 23, 2016
I have talked a few times about building a list and keeping in touch with your clients.
In this post I want to focus on a list of things that you could send to your client that could be considered valuable. You want to get your potential client used to opening up your emails. You want to train them to open emails from you so that when you send them a special offer or try to sell them something, they have already seen your offerings as having value, and therefore are more likely to buy what you're trying to sell.
So the following are some ideas as to what you can send your mailing list:
1) 5 to 10 minute video clips from YouTube where you speak specifically about areas of your practice or how the client can solve a certain problem. For example, a frequently asked question video on your modality, Or the top 10 tips for taking weight off for the summer or a how-to video.
2) quick tips and nuggets that contain immediately applicable wisdom that they can use right away. This could be the same type of content you would use of the above YouTube videos, but instead is in text form
3) updates on your products or services – – if you've added a new product or use learned how to perform a new service, pass that information on to your clients. If you've taken a new training, received a certification, added an exciting piece of equipment or to your practice – – let your clients know.
4) articles – – these can be written by you or somebody else. It should be short and sweet, so as not to overwhelm the reader. If you're going to send somebody else's work, you must give them credit for it. And, again, the article should be relevant to the types of goals that your client is concerned about.
5) top 10 lists- zillions of David Letterman fans cant be wrong. who doesn't love a top ten list? Just make sure it is useful.
6) endorsements of products or services that you think they might enjoy. Remember, you're not always trying to sell your particular service! What you're trying to do is build a relationship with the reader. You want them to see you as a valuable source of information and support. You want to train them to open up your emails because you give such great information away for free. So, this may at times include giving away somebody else's information. So, if you have seen a great therapist or practitioner and really enjoyed the service they offered, gives that person a plug. Include a link to their website, a picture of the practitioner, a testimonial. And make sure to send a copy to the practitioner you are endorsing! You might even want to make a habit of highlighting somebody else's service that your client might like to hear about
7) heads up on sales held by complementary businesses.
8) information about special events coming up – – again, these can be yours or somebody else's. For example, if you work in alternative health, you might like potential clients know about an upcoming health show. If they are interested in your practice, they are probably interested in an event like that. You could let them know about the opening of a new yoga studio, vegetarian cooking classes happening in a local restaurant or the best place to buy organic free-trade coffee – – anything that would be useful information for the type of client that you tend to attract.
9) case studies – – assuming that you have permission from the people that you have worked with, you can send a case study. Share the particular challenge that a client came in with, how you addressed it, the results you got an a testimonial from the client. People love hearing real stories about real people getting better.
10) books, videos, documentaries, magazines that your potential client would be interested in.
11) Whatever fits your practice-- Your practice will determine the types of things you can send. As a hypnotherapist, I might send out a free hypnotherapy "de-stressor' session that the client can use either particularly stressful time of the year, such as Christmas. If it makes sense, maybe you send out a favorite recipe, a remedy they can make it home,a link to buy a great spa music recording, an online yoga video that they can watch it home...
The important thing is to just start somewhere! I mentioned in an earlier post that we are often so focused on getting new clients, spending our marketing dollars on trying it to attract new people. However, the clients who are already on your mailing list, who you have already begun to establish a relationship with, are the people that you want to direct your energy towards. When you take care of the people that you already serve and provide them value, they will refer others to you. And those people that they refer to you are coming in already excited about your services because they've heard about you from somebody that they trust! And taking care of the people that you work with and providing them value is a far better use of your time than marketing to the "cold" client who has never even heard of you.
So, get creative and send something wonderful out to your list-- Right now!
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