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30/30 DAY 29-- Get Clear
April 29, 2016
I attended BNI (Business Networking International) for a couple of years.
One of the features of the BNI weekly meetings was the 60 second infomercial. A lot of the members of my BNI chapter were left brained types who were not very familiar with hypnosis and so I used my 60 seconds each week to try and find a clear and intriguing way to describe and explain what I do. And that 60 seconds a week was great practice for me.
We have all heard of the "elevator speech"--- the idea that we should be able to clearly explain what we do for a living in only the time it takes to ride an elevator with someone.
In that 60 seconds we want to create curiosity, create connection, be memorable, intrigue, compel...you get the drift. We get such a short period of time to make an impression.
Here are some tips to create c great elevator speech:
1. You Have To “Get” What’s Unique About You
Your elevator pitch needs to showcase something about you or your practice that is memorable or unique. so...think about what you offer or, perhaps, the way you offer it that makes you stand apart from the crowd and include that in your speech.
2. It Has To Roll Off Your Tongue
Practice it so it becomes second nature ---you need to project confidence. Again, you have a very short period of time to make an impression.
3. One Sentence Is Usually Enough
Think short and sweet. You don't want it too lengthy or technical. By sticking to one sentence, you are forced to think about and choose each word carefully so that each one tends to convey more.
4. You need to say what's in it for them What do you do for others? Why should the person you are talking to care? Your speech should focus on results, outcomes, the final product your potential client gets. Avoid just talking about your title or modality.
Smiling communicates warmth and confidence. You come across as engaging and someone people would like to know more about.
6. Leave Them Wanting More
A great test of a powerful elevator pitch is if they ask you about what you’ve just said. So offer an intriguing tidbit that fuels their curiosity then be quiet and let them ask for more info.
7. Explain it in terms they will understand and that speak to a problem they can relate to. "You know how some people have problems with_____? Well, I help them to______"
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