A client came to see me after temporarily forgetting how to turn on her computer while writing her PhD dissertation. It would have been easy to create hypnosis for memory, focus, and motivation. It also would have missed what was really going on.

Positive suggestions work for some hypnotherapy clients. But for most people, something more is needed. After 25 years of clinical practice, Linda Sevilla explains why generic hypnotic suggestion techniques often fall short, what the subconscious actually needs in order to accept change, and how a personalized hypnotic argument produces results where affirmations alone cannot.