Why do some coaching clients keep repeating the same patterns, even when they understand exactly what they're doing? Explore how subconscious beliefs can influence behavior and why hypnotherapy offers coaches another way to help clients create change.

Some of the most powerful subconscious messages were never actually spoken. Learn how direct messages, indirect messages and the meanings children create for themselves can become beliefs that continue influencing behavior years later, and how hypnotherapists can recognize and work with them.

Clients sometimes repeat behaviors they consciously dislike because those behaviors were modelled by important people early in life. Learn how to recognize modelling in a hypnotherapy consultation, what questions to ask, and how the client's answers can become the foundation for an individualized hypnotic argument.